Pose XR
Interactive
Art direct your own fashion shoot.
An original concept by FIA and dandelion + burdock, Pose XR is a virtual tool to art direct your own fashion shoot.
Go to ExperienceCreated & Supported By
Infinite Possibilities
Become a virtual art director as you style and adjust the scene parameters to create a unique moment.
360° Video
Looks
Select between five looks.
Mood & Ambiance
Lighting
Set the lighting before you capture your shot.
Volumetric video adds presence.
With the evolution of virtual production, we believe that "free-viewpoints" and "reality" will be key elements in helping the virtual medium succeed.
The Fashion Innovation Agency
Based at London College of Fashion, University of the Arts London, the Fashion Innovation Agency uses emerging technologies to disrupt existing practices in the fashion and retail industries. The FIA has a breathtaking portfolio of projects that have captured the imagination of the fashion and technology worlds. Trailblazers in the digital fashion space, they have shown how immersive technologies are leading us to a new era of experiential retail.
“The explosion of interest in digital fashion and ‘the metaverse’ has largely, to date, focused on commerce. What has yet to be explored in any depth is the huge implications on creativity. PoseXR is a glimpse into the limitless boundaries of creating virtual worlds.”
dandelion + burdock
dandelion + burdock, a special projects company, are driven by creating culture content, launching strategy, design and production to realize award winning interactive content.
“The advent of new and emerging technology offers exciting opportunities to alter the way that the fashion industry is making, showcasing and retailing products. The key to success lies in creating compelling brand differentiation. ”